It’s Finally Time to Retire ‘Good to Great’ From the Leadership Canon

Two decades after Jim Collins’ business bestseller was published, what lessons does it really hold?

Margaret Heffernan
Marker
Published in
7 min readMar 22, 2021

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The book cover for Good to Great by Jim Collins

“I’m a Level 5 leader.” It’s a phrase I hear frequently from CEOs and senior executives, each assuming familiarity with Jim Collins’ Good to Great. It’s a safe bet; with sales of…

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Margaret Heffernan
Marker

CEO of 6 businesses, her book WILFUL BLINDNESS was called a classic; her TED talks have been seen by over 12 million people. UNCHARTED is her new book.