It’s Time to Retire the Dow

Where is Amazon, Facebook, or Alphabet? The most overrated metric in all of moneydom finally proves its irrelevance.

Rob Walker
Marker

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Closeup of Wall Street sign post in New York City.
A Wall Street sign near the New York Stock Exchange on May 8, 2020, in New York City. Photo: Johannes Eisele/AFP/Getty Images

The Dow Jones Industrial Average is getting its latest makeover, a process of adding and subtracting companies that happens every few years. One thing about this ritual stays constant: It can never quite disguise that the Dow is the most overrated metric in all of moneydom. This most recent spruce-up, taking effect today, is a stark example of why that is so — and why there has never been a better time to ignore the Dow.

The state of the Dow is routinely cited by evening news anchors and in digital and print headlines as some kind of gospel-level measure of the American financial markets and by implication the economy in general. But in reality, the Dow is an index tracking the performance of a mere 30 stocks that supposedly give us all an idea of the broader business picture.

Which 30 stocks? The answer changes over time; that’s what these regular makeovers are about. (The Dow dates back to 1896, when it consisted of a dozen industrial companies; it later expanded to 20 companies, then 30, including nonindustrial firms.) Most recently, three members are being given the boot: oil giant ExxonMobil, drug maker Pfizer, and aerospace and defense firm…

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