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Keep Your Company in Crisis Mode to Stay Competitive

Business leaders ready to return to normal are operating with a losing strategy that could put them out of business

A cloud on a black background is superimposed over a US dollar bill.
Image: John Lund/Photodisc/Getty Images

In times of crisis, companies innovate out of necessity. When the crisis is over, the urgency to act wanes, and we come to operate under a new version of “business as usual.” But are…

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Peter Newell

Peter Newell

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