Klarna’s Ambitions to Move Beyond Buy Now, Pay Later
Paying in installments is just a Trojan horse for the payments company’s plans to become a shopping destination
Published in
7 min readOct 3, 2021
--
If Sebastian Siemiatkowski made the boat, Klarna wouldn’t exist. Siemiatkowski, Klarna’s co-founder and CEO, was backpacking around the world without taking any airplanes. Missing a cargo…