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Krispy Kreme Found a Way to Make Vaccine FOMO Even Worse

Brands rush in to help end the pandemic with vaccine doughnuts and other marketing stunts

A promotional graphic with a partially eaten Krispy Kreme doughnut above a Covid-19 vaccination card, next to the text “Show your Vaccination Card, get a FREE Original Glaze Doughnut”
Photo: Krispy Kreme/Business Wire

Skeptical about the Covid-19 vaccine? Or too lazy to get jabbed even though you’re eligible? Well perhaps you can be persuaded by… free doughnuts. This is apparently the thinking…




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Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at

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