Internet Nostalgia
Let’s Revisit the Subservient Chicken
Burger King’s surreal ad campaign circa 2004 transformed how we thought about viral online marketing
In part two of our new series on the internet’s olden times, we return to the dawn of viral online marketing. This is the next installment of our weekly Internet Nostalgia series, which looks back at stories that captured the imagination and attention of the internet for a fleeting moment and then vanished as everyone moved on to something else. The world of the internet moves so quickly that things that happened five years ago might as well be black-and-white newsreel footage at this point. This series looks back at those phenomena and what they told us about the internet, and ourselves. If you have a suggested topic, email me at williamfleitch@yahoo.com. Last week, we looked at Justine Sacco’s flight to Africa. Today: The Subservient Chicken.
Date: April 2004
The story: You can call me a rube all you want — you’ll be right! — but when The Subservient Chicken showed up in 2004, I didn’t know it was a marketing campaign. I just thought it was a weird, almost creepy website in which you could type things into a box and get a man in a very stupid-looking chicken costume do the things you typed into the box. To…
