Marker
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Marker

Internet Nostalgia

Let’s Revisit the Subservient Chicken

Burger King’s surreal ad campaign circa 2004 transformed how we thought about viral online marketing

Photo: Diane Bondareff/Burger King/Getty Images

In part two of our new series on the internet’s olden times, we return to the dawn of viral online marketing. This is the next installment of our weekly Internet Nostalgia

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Will Leitch

Will Leitch

49K Followers

I write about these tumultuous times 2x a week. Author of five books, including “How Lucky.” NYMag/MLB.. Founder, Deadspin. https://williamfleitch.substack.com