Internet Nostalgia

Let’s Revisit the Subservient Chicken

Burger King’s surreal ad campaign circa 2004 transformed how we thought about viral online marketing

Will Leitch
Marker
Published in
4 min readFeb 19, 2021

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Photo: Diane Bondareff/Burger King/Getty Images

In part two of our new series on the internet’s olden times, we return to the dawn of viral online marketing. This is the next installment of our weekly Internet Nostalgia

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Will Leitch
Marker
Writer for

Author of six books, including “How Lucky” and "The Time Has Come." NYMag/MLB.. Founder, Deadspin. https://williamfleitch.substack.com