Here’s How Marketing Will Change in 2020
Five predictions on the ways brands will change the way they communicate with their customers
As a startup founder and entrepreneur turned marketer, I know there are hundreds of opinion articles and studies about the top predictions in marketing for 2020 flying around. Industry leaders like Gartner, WARC, or CMI set the tone for new trends that will emerge this year.
My own “predictions” may not be revolutionary, but they speak to my experiences and read on the industry. They’re informing how I think about putting communications strategies together for 2020, and maybe they’ll help you too.
Some of the most powerful brands create experiences that help the audience understand what the brand truly stands for and how it can impact their lives.
Here are the five big marketing moments that impacted my work last year and how and why I expect them to dominate in 2020.
1. Brands will be defined by their behavior, not their messaging
Digital media has fundamentally changed the way we interact with the world around us. From 50 years ago when TV was the main…
