Jacob Pace, CEO of Flighthouse and owner of one of one of TikTok’s most popular accounts, with more than 25 million followers. Photos: Andi Elloway

Meet the Gen Z Kingpin of TikTok

This 21-year-old CEO built a booming business hyping musicians on TikTok. Will Trump’s proposed ban bring it all crashing down?

Matt Hendrickson
Published in
10 min readJul 27, 2020

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While Hollywood has always been known as Tinseltown, in the past year it’s become a TikTok town. The hills of L.A. are now full of “collab houses,” where the sole task is to churn out video clips of lip sync battles and choreographed dance routines. Hype House is the most (in)famous residence, where 16-year-old Charli D’Amelio, known as the Queen of TikTok with more than 60 million followers, and her almost-as-popular 18-year-old sister Dixie initially set up shop in 2019.

The sisters, who have been compared to the Kardashians and rumored to be launching their own reality show, occasionally wandered down the hills to one particular destination: the offices of Flighthouse. There, under the direction of a 21-year-old named Jacob Pace, the sisters — and other influencers — would shoot playful one-minute vignettes for TikTok. Flighthouse’s first recurring series, the wildly popular “Finish the TikTok Lyric,” which debuted in August 2019, featured the sisters D’Amelio smashing a buzzer to try and be the first one to sing the remaining line from R&B singer Doja Cat’s “Juicy,” a clip that has been viewed more than 30 million times. (For the record, Charli won…

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Matt Hendrickson
Marker
Writer for

Swedish. Proud Minnesotan. Rolling Stone alumnus. Prince acolyte. Read me: Garden & Gun, Fast Company, CBS Watch. Find me: www.bigswedemedia.com