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This Company Is Laying Off Employees Via Text Message

Fast casual chain Dig offers a real-time case study in how not to handle tough economic times

Dig Inn Seasonal Market counter in a shopping center at Brookfield Place.

FFor the better part of the past decade, hungry, fashionable, and mostly millennial office workers in New York, Boston, and Philadelphia have assembled in snaking, overflowing lines at the 32 locations of Dig — formerly…



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Maya Kosoff

i’m a freelance writer and editor. you can also read me in places like the new york times and vanity fair.