This Company Is Laying Off Employees Via Text Message

Fast casual chain Dig offers a real-time case study in how not to handle tough economic times

Maya Kosoff
Marker
Published in
5 min readMar 20, 2020

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Dig Inn Seasonal Market counter in a shopping center at Brookfield Place.
Photo: Jeffrey Greenberg/Universal Images Group/Getty Images

FFor the better part of the past decade, hungry, fashionable, and mostly millennial office workers in New York, Boston, and Philadelphia have assembled in snaking, overflowing lines at the 32 locations of Dig — formerly…

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Maya Kosoff
Marker
Writer for

i’m a freelance writer and editor. you can also read me in places like the new york times and vanity fair.