Minecraft, Dropbox, and Amazon Prime Use the Same Strategy to Keep You Hooked

How to build in high exit costs so your customers never leave

Anshumani Ruddra
Marker
Published in
7 min readMay 7, 2020

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Photo: Sebastian Gollnow/picture alliance/Getty Images

As the economy takes a hit, consumers are getting much more selective about where they spend their dollars. To hold onto customers, businesses try to build some kind of moat, to keep the competition away from their customers and…

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Anshumani Ruddra
Marker
Writer for

Tinkerer. Fixer. Product Builder. Creating the Sports, Social and Gaming Experience at Hotstar.