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Mirror Wanted to Be the Next iPhone. Instead, It’s Selling to Lululemon.

Why would the startup sell for $500 million when sales were booming in the middle of a pandemic?

Last January, when I found myself in the basement of Lululemon’s Fifth Avenue store being offered cans of charcoal-activated matcha tea, boxed water, and a charcuterie spread, I had…




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Maya Kosoff

Maya Kosoff

i’m a freelance writer and editor. you can also read me in places like the new york times and vanity fair.

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