An illustration of a woman exercising in front of a Mirror,
Illustrations: Glenn Harvey

Mirror Wanted to Be the Next iPhone. Instead, It’s Selling to Lululemon.

Why would the startup sell for $500 million when sales were booming in the middle of a pandemic?

Last January, when I found myself in the basement of Lululemon’s Fifth Avenue store being offered cans of charcoal-activated matcha tea, boxed water, and a charcuterie spread, I had…