Music Doesn’t Pay the Bills… Merch Does

As music royalty rates drop, artists turn to merchandise for answers

The Resurgence of Vinyl Records. Photo by Karsten Winegeart on Unsplash

A few days ago, I stumbled upon this post on Reddit. It generated lots of chatter online (even T-Pain chimed in), with many people pointing out how abysmally low the music royalty rates are. I wanted more clarity regarding where these figures were coming from, so I did some research…