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Founder Stories

My Startup Chose Not To Exploit Gig Economy Workers—Here’s Why

By making our employees W-2 workers with full benefits, we’ve helped them succeed and benefited our business

A photo of Marcela Sapone at Collision 2019.
Marcela Sapone, co-founder & CEO of Hello Alfred, on Startup University Stage during day three of Collision 2019. Photo: Sam Barnes/Getty Images

I’I’m well familiar with the initial lure of the gig economy. Five years ago this week, on September 14th 2015, my cofounder…




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Marcela Sapone

Marcela Sapone

Lit up all year long. CEO & Co-Founder of @HelloAlfred.

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