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Marker

Netflix Loses Paid Users For the First Time in a Decade

Like most first-movers, it’s now facing rising competition for a flat market

Image: Created by author

Shareholders expected Netflix to hit subscriber growth of 2.7 million in Q1 of 2022. So, when the company announced that it had lost 200,000 subscribers — the first decline in paid users since late 2011 — and warned of further problems ahead…

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