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Marker

Networking Sucks — So Do This Instead

There’s no need to fake your way through awkward interactions if you focus on the opportunities you already have

A photo of business people networking in an office building with glass windows at night.
Photo: 10'000 Hours/Getty Images

NoNo question about it: The need to “network” leaves most of us cold. The gripping and grinning, the fake-hearty small talk — all for the sake of a hoped-for introduction or lead that may never come. A necessary…

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Karen Wickre

Karen Wickre

Connector, word wrangler, reality checker; communications advisor, author (“Taking the Work Out of Networking”), Marker columnist (https://marker.medium.com)/.