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Nike’s Distribution Flex

By slashing its North American retail base by 30%, Nike will boost margins, customer loyalty, and brand value

Photo by Barrett Ward on Unsplash

The day you stop changing is the day you die. Nike built its business off a strong wholesale distribution network. In 2016, this channel accounted for 74% of its sales. In 2017, Nike’s distribution network was over 30,000 strong, ranging…

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