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Gastro-nomics

Oatly’s Upcoming $10 Billion IPO Was 20 Years in the Making

With a Super Bowl ad, a massive Starbucks deal, and a public offering on the way, Oatly is suddenly everywhere. Just don’t call it milk.

Two cartons of Oatly milk and a cup of cappuccino floating above a pedestal with the letter “G” engraved.
Photo Illustration: Save As/Medium; Source: Getty Images, Oatly

Gastro-nomics is a column about the intersection of food, business, and culture.

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Pop business for the intelligent reader. A publication from Medium.

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Adam Chandler

Adam Chandler

Journalist. Author of Drive-Thru Dreams. The Atlantic alum. Work in The New York Times, Wall Street Journal, Washington Post, Texas Monthly, and elsewhere.

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