Published in



Oatly’s Upcoming $10 Billion IPO Was 20 Years in the Making

With a Super Bowl ad, a massive Starbucks deal, and a public offering on the way, Oatly is suddenly everywhere. Just don’t call it milk.

Two cartons of Oatly milk and a cup of cappuccino floating above a pedestal with the letter “G” engraved.
Photo Illustration: Save As/Medium; Source: Getty Images, Oatly

Gastro-nomics is a column about the intersection of food, business, and culture.




Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

Case Analysis: TaoBao v/s eBay China

Focal Systems CEO on automating retail inventory and restocking

2022 Strategic Planning Series | Part 3 — Reset to accommodate macroscopic disrupters

The Dapp Awards — Highlights & Recap

The Ones That Got Away

List Of Top Accounting Software For Your Business

accounting tools

TechFin: How BigTech is Disrupting Banking and Financial Services

GM To Announce Two Major EV Investments In Michigan

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Adam Chandler

Adam Chandler

Journalist. Author of Drive-Thru Dreams. The Atlantic alum. Work in The New York Times, Wall Street Journal, Washington Post, Texas Monthly, and elsewhere.

More from Medium

World’s Largest Containerships On Order By TEU Capacity

Qualifyze Makes Supply Chains in Life Science And Chemical Industry More Transparent

4 Ways Biometric Data Will TRANSFORM The Restaurant Industry

Nucleate Merges with Cultivate Tomorrow Hackathon to Advance Next Generation Cellular Agriculture