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Online Shopping Is Soaring. Here’s Why It Won’t Last
Digital sales boomed from March through May, but in June, sales dropped $7 billion from May.
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Welcome to Buy/Sell/Hold, Marker’s weekly newsletter that’s 100% business intelligence and 0% investment advice. Each week, our writers Steve LeVine and Rob Walker make sense of the most important developments in business right now — and give them a Buy for positive trends or clever moves, a Sell for mistakes or missed opportunities, or a Hold if they’re noteworthy but too early to call.
💻 Why the E-Commerce Boom May Already Be Over 💻
The Buy/Sell/Hold Analysis
In the months since the pandemic slammed the brakes on all of our normal shopping routines, e-commerce has roughly doubled from just over 15% of U.S. retail sales to about 33%, according to McKinsey. In a flashy new analysis, the white-shoe consultant firm trumpets this as e-commerce growth fast-forwarding one decade in just three months.
In its June 2020 Digital Economy Index, Adobe offers further granularity to this news. The software company says that the e-commerce sales surge — an uptick thus far totaling about $77…
