Owned Social Media Is a Waste of Time

For small home services businesses, the hamster wheel of social media content creation is a money-losing trap.

Take a close look at this Facebook page. Do you think this business is still active?

Looks closed, right? I wouldn’t blame you if you were to look elsewhere for someone to clean your ducts. Let’s examine the evidence:

• The last post was in 2019
• Until the last post, the posts came at a regular cadence every 3–4 weeks
• There are no business hours listed
• The most recent review is from 2018 (you can’t tell from this screenshot, but it’s true, I promise)

And yet…

Despite Facebook evidence to the contrary, Dapper Ducts is very much still in business. It is a reputable company in the DC area and has 4.5 stars across 92 reviews on Yelp.

How did this happen?

Dapper Ducts got lured onto the hamster wheel of social media content creation. Unfortunately, it is not alone. Dozens of companies in the home services industry have similar profiles with regular original content followed by a months- or years-long…