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Peloton’s New Ad is a Masterclass In Spinning Bad Press

And just like that, the company has flipped the script

Photo: GettyImages

Another day, another crisis at Peloton, one that caused stocks to plummet even further. Was it another mass recall? No. Was it the continuing realization that no one needs an at-home exercise routine as we return to “normal life” (though Omicron may have something to say about…

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Stephen Moore

Stephen Moore

Currently: editor @ Entrepreneur’s Handbook | Previously: editor @ Medium | Keeping Business and Tech alive on Medium | Contact: stephen@sjmblog.com

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