Peloton’s New Ad is a Masterclass In Spinning Bad Press
And just like that, the company has flipped the script
Published in
4 min readDec 13, 2021
Another day, another crisis at Peloton, one that caused stocks to plummet even further. Was it another mass recall? No. Was it the continuing realization that no one needs an at-home exercise routine as we return to “normal life” (though Omicron may have something to say about…