Published in

Marker

Dec 17, 2020

11 min read

Best Business Books of 2020

Professional Forecasters Have Been Getting It Wrong Since the Beginning

Three economists started competing forecasting businesses in the early 20th century. They all got the Great Depression wrong.

Roger W. Babson points to a graph titled “Physical Volume of Business” — Photo: Bettmann Archive/Getty Images

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Margaret Heffernan

Margaret Heffernan

CEO of 6 businesses, her book WILFUL BLINDNESS was called a classic; her TED talks have been seen by over 12 million people. UNCHARTED is her new book.

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