Best Business Books of 2020

Professional Forecasters Have Been Getting It Wrong Since the Beginning

Three economists started competing forecasting businesses in the early 20th century. They all got the Great Depression wrong.

Margaret Heffernan
Marker
Published in
11 min readDec 17, 2020

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Roger W. Babson points to a graph titled “Physical Volume of Business”
Photo: Bettmann Archive/Getty Images

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Margaret Heffernan
Marker

CEO of 6 businesses, her book WILFUL BLINDNESS was called a classic; her TED talks have been seen by over 12 million people. UNCHARTED is her new book.