Quibi and the Perils of Ignoring the Wisdom of the Crowd

The short-lived billion-dollar backed startup got seduced by the fallacy of the visionary entrepreneur

James Surowiecki
Marker
Published in
5 min readOct 23, 2020

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Quibi founder Jeffrey Katzenberg demonstrates Quibi at Sundance in January. Photo: Daniel Boczarski/Getty Images

By raising $1.75 billion and then shutting down just six months after it launched, mobile streaming service Quibi has now guaranteed itself a place on the list of business history’s great cautionary…

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James Surowiecki
Marker
Writer for

I’m the author of The Wisdom of Crowds. I’ve been a business columnist for Slate and The New Yorker and written for a wide range of other publications.