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Reading Between the Pivots

Pivots in the business world shape the stories that brands tell us, in turn influencing how consumers view the world

Credit: Constantine Johnny via Getty

Late last year, Disney announced a major reorganization prioritizing its streaming-video services. CEO Bob Chapek said that the move was a recognition of how consumers had changed their consumption habits amid the pandemic…




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Tabarak Khan

Tabarak Khan

I write about the psychological, emotional, and cultural factors that affect our decisions. Engineer | Brand Strategist | Curious

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