Reading Between the Pivots

Pivots in the business world shape the stories that brands tell us, in turn influencing how consumers view the world

Tabarak Khan
Marker
Published in
4 min readJun 29, 2021

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Credit: Constantine Johnny via Getty

Late last year, Disney announced a major reorganization prioritizing its streaming-video services. CEO Bob Chapek said that the move was a recognition of how consumers had changed their consumption habits amid the pandemic…

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Tabarak Khan
Marker
Writer for

I write about the psychological, emotional, and cultural factors that affect our decisions. Engineer | Brand Strategist | Curious