Logology

Replacing Aunt Jemima Is Just the Tip of the Iceberg

A deep dive into America’s long, fraught tradition of racist logos

A photo illustration with different line textures around a box of Pearl Milling Company pancake mix and a bottle of its syrup.
Photo illustration, source: PepsiCo

The Black Lives Matter groundswell last year prompted reckonings across many aspects of American business, including branding. The criticism of long-established commercial icons like Aunt Jemima and Uncle Ben’s, which had…