Logology
Replacing Aunt Jemima Is Just the Tip of the Iceberg
A deep dive into America’s long, fraught tradition of racist logos
Published in
7 min readFeb 11, 2021
The Black Lives Matter groundswell last year prompted reckonings across many aspects of American business, including branding. The criticism of long-established commercial icons like Aunt Jemima and Uncle Ben’s, which had…