Why Robinhood’s PR Nightmare Keeps Getting Worse

CEO Vlad Tenev made every crisis mistake in the book

Co-founder and co-CEO of Robinhood Vladimir Tenev speaks onstage during TechCrunch Disrupt NY 2016
Photo: Noam Galai/Stringer/Getty Images

Robinhood’s initial public statements explaining to its customers why it had done what it had done were vague and filled with corporate mumbo-jumbo.

In trying to protect the reputation of the firm (and of himself), Tenev ended up sabotaging them.

I’m the author of The Wisdom of Crowds. I’ve been a business columnist for Slate and The New Yorker and written for a wide range of other publications.

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