No Mercy No Malice

Roblox Is Betting Big on the Kid Attention Economy

America’s kids are tuning into the gaming platform over 2.5 hours per day

David Baszucki, founder and CEO of Roblox, presents at the Roblox Developer Conference on August 10, 2019 in Burlingame, CA.
Photo: Ian Tuttle/Stringer/Getty Images

This is the second in a series of posts about one of the most accretive paradigm shifts in our economy since globalization and digitization: dispersion.