No Mercy No Malice

Roblox Is Betting Big on the Kid Attention Economy

America’s kids are tuning into the gaming platform over 2.5 hours per day

Scott Galloway
Marker
Published in
8 min readDec 15, 2020

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David Baszucki, founder and CEO of Roblox, presents at the Roblox Developer Conference on August 10, 2019 in Burlingame, CA.
Photo: Ian Tuttle/Stringer/Getty Images

This is the second in a series of posts about one of the most accretive paradigm shifts in our economy since globalization and digitization: dispersion.

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Scott Galloway
Marker

Prof Marketing, NYU Stern • Host, CNN+ • Pivot, Prof G Podcasts • Bestselling author, The Four, The Algebra of Happiness, Post Corona • profgalloway.com