Published in


No Mercy No Malice

Roblox Is Betting Big on the Kid Attention Economy

America’s kids are tuning into the gaming platform over 2.5 hours per day

David Baszucki, founder and CEO of Roblox, presents at the Roblox Developer Conference on August 10, 2019 in Burlingame, CA.
Photo: Ian Tuttle/Stringer/Getty Images

This is the second in a series of posts about one of the most accretive paradigm shifts in our economy since globalization and digitization: dispersion.




Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

So I’ve been playing Paper Mario: The Origami King… [Early thoughts]

Player Reputation System and its associated Powers, Perks and Bonuses

Farsite — Promising Sci-Fi Crypto Game Review

Yieldly’s ambitious 2022 roadmap poised to transform DeFi and GameFi on Algorand

How to Make Money Streaming Video Games

My Virtual World — and It Could be Yours Too

game narrative

How Nintendo Switched Up the Gaming Industry

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Scott Galloway

Scott Galloway

Prof Marketing, NYU Stern • Host, CNN+ • Pivot, Prof G Podcasts • Bestselling author, The Four, The Algebra of Happiness, Post Corona •

More from Medium

Avatars Don’t Poop But You Can Be Sure The Metaverse Will Have Toilets

Super-Apps Are the Future

What web3 Is and What web3 Is Not: My Trip Down the Rabbit Hole

Web3’s Customer Support Problem