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Why Insulin is So Expensive in America

The high cost kills diabetics in the tens of thousands. But that may be about to change.

A photograph of an insulin vial and syringes

Some settings create ripe conditions for a business-model destroying inflection point. Unhappy customers, favoring one stakeholder group at the extreme expense of others and operating in such a way that even your allies can’t defend you are all early



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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.