Why Promoting Leaders in Your Company Usually Beats Hiring Them

Avoid the danger of filling all your early leadership roles with C-level and VP-level titles

Joe Procopio
Marker
Published in
6 min readAug 20, 2020

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Photo: John Lund/Photodisc/Getty Images

A long time ago, I was consulting for a company that raised its first big round of VC funding and then immediately hired a dozen VPs away from companies whose names you would be familiar with.

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Joe Procopio
Marker
Writer for

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com