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Yes, Your Startup Needs an Advisor

Here’s what makes an advisor different than an investor, consultant, or employee

Photo: Carlina Teteris/Getty Images

TThe role of a startup advisor, or for that matter, any business advisor, is often misunderstood — even by those would-be advisors themselves.

I regularly write startup advice on product, growth, tech, company, and leadership. The posts work when…



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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building & Uncommon founder. More at