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Yes, Your Startup Needs an Advisor

Here’s what makes an advisor different than an investor, consultant, or employee

A photo of two men with their laptops talking about work in a cool office setting.

TThe role of a startup advisor, or for that matter, any business advisor, is often misunderstood — even by those would-be advisors themselves.

I regularly write startup advice on product, growth, tech, company, and leadership. The posts work when…



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Joe Procopio

I’m a multi-exit, multi-failure entrepreneur. Building & Exited ExitEvent & Automated Insights. More info at