Number Crunch

Snapchat’s $1 Million-a-Day Binge To Woo Creators From TikTok

Because who has the attention span for both?

Marker Editors
Published in
2 min readJan 27, 2021

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$1 million/day: How much Snapchat has been distributing to creators through its new Spotlight program

$1 million per day: That’s how much Snapchat has been distributing to creators on its platform through a program called Spotlight that the app debuted in November, Snapchat told the New York Times.

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