Number Crunch
Snapchat’s $1 Million-a-Day Binge To Woo Creators From TikTok
Because who has the attention span for both?
Published in
2 min readJan 27, 2021
$1 million per day: That’s how much Snapchat has been distributing to creators on its platform through a program called Spotlight that the app debuted in November, Snapchat told the New York Times.