Marker
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Marker

All Tomorrow’s Parties: Inside Soho House’s Post-Pandemic Comeback Play

The private club chain was saddled with debt. Now it’s prepping for a hedonism boom—and plans to IPO

Photos: Jeff Schear/Stringer; Jennifer Graylock/Stringer; Dimitrios Kambouris / Getty

When Nick Jones, the founder of Soho House, the chain of swank private member clubs, began plotting his invasion of Hong Kong more than a decade ago, he never could have…

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Aaron Gell

Aaron Gell

6K Followers

Medium editor-at-large, with bylines in the New Yorker, Vanity Fair, the New York Times and numerous other publications. ¶ aarongell.com