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Spotify Is Coming for Apple With a $500 Million Podcast Buying Spree

Its latest deals with Kim Kardashian and Joe Rogan are aggressive moves to combat commodification

The Spotify logo is seen displayed on a smartphone, held up against a black-to-green gradient background.
Photo: Rafael Henrique/SOPA Images/LightRocket/Getty Images

Earlier this month, Spotify signed a deal with Kim Kardashian to co-produce and co-host a criminal justice podcast that will air exclusively on the platform. The deal with the reality TV…

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Gareth Soriedem

Gareth Soriedem

214 Followers

TV, Film and broader Media & Entertainment enthusiast. Ex-Investment Banker.