Spotify Is Coming for Apple With a $500 Million Podcast Buying Spree
Its latest deals with Kim Kardashian and Joe Rogan are aggressive moves to combat commodification
Published in
5 min readJun 30, 2020
Earlier this month, Spotify signed a deal with Kim Kardashian to co-produce and co-host a criminal justice podcast that will air exclusively on the platform. The deal with the reality TV…