Jan 16, 2020
7 min read
Starbucks Isn’t a Coffee Business — It’s a Data Tech Company
They are a textbook example of how to strategically use data to stay competitive
Starbucks doesn’t simply sell huge numbers of hot and cold drinks around the world — it also gathers huge amounts of data from over 100 million transactions a week. How does it use this data? And what role do A.I. and the…
