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Starbucks Isn’t a Coffee Business — It’s a Data Tech Company

They are a textbook example of how to strategically use data to stay competitive

Photo: SOPA Images/Getty Images

SStarbucks doesn’t simply sell huge numbers of hot and cold drinks around the world — it also gathers huge amounts of data from over 100 million transactions a week. How does it use this data? And what role do A.I. and the…

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Was Rahman

Was Rahman

CEO of AI research & consulting firm AI Prescience. Author of “AI & Machine Learning” (SAGE). 30+ years experience using data & technology to improve business.

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