Starbucks Isn’t a Coffee Business — It’s a Data Tech Company | by Was Rahman

Starbucks Isn’t a Coffee Business — It’s a Data Tech Company
They are a textbook example of how to strategically use data to stay competitive
Was Rahman
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Published inMarker
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7 min read·
Jan 16, 2020
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Photo: SOPA Images/Getty ImagesStarbucks doesn’t simply sell huge numbers of hot and cold drinks around the world — it also gathers huge amounts of data from over 100 million transactions a week. How does it use this data? And what role do A.I. and the…
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Written by Was Rahman
321 Followers
·Writer for Marker
CEO of AI research & consulting firm AI Prescience. Author of “AI & Machine Learning” (SAGE). 30+ years experience using data & technology to improve business.
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