T.J. Maxx Didn’t Need E-Commerce to Survive the Pandemic—Until It Did
Published in
2 min readNov 23, 2020
Back in August, as retailers started trying to figure out how to lure back shoppers with the first round of Covid-19 shutdowns (mostly) lifted, off-price chains like T.J. Maxx, Ross, and Burlington stood out for one key reason: their reluctance to make a serious pivot to e-commerce. That’s partly because the name brand suppliers don’t want their super-discounted wares so…
