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Pop business for the intelligent reader. A publication from Medium.

Advertising

In Marker. More on Medium.

No Mercy/No Malice

Digital ad fraud could be a $150 billion business by 2025, which would make it the largest criminal enterprise after the drug trade



Trend Mill

From $90,000 Oreos to BTS McDonald’s meals, crossovers are more than just a hype-inducing stunt

Photo: Supreme/Stylecaster


In both business and politics, leaders tend to overestimate how much they have in common with their audience

Photo: Simon Launay/Unsplash


Off Brand

The oat milk brand played meta-level advertising jujitsu

Oatly CEO Toni Petersson playing the keyboard in the middle of a field with a cup and carton of Oatly oat milk to his side.
Photo: Oatly


Off Brand

DoorDash, Triller, and Robinhood are taking the field, while Budweiser and Pepsi sit it out

Logos of Fiverr, Coca-Cola, Doordash, Pepsi, Triller, and Budweiser as O’s and X’s on a football play
Illustration by Julia Moburg for Marker


Number Crunch

The price for a 30-second spot is falling for the first time in years

Art for Number Crunch with the text “$5.5 million — The price of a 30-sec Super Bowl commercial spot” with football design


A person holds their credit card while online shopping on their laptop.
Photo: Klaus Vedfelt/Getty Images



Number of the Day

And how to get good publicity while slashing your ad budget

A graphic of employees at a startup with the text “Number of the Day: 52,000 Jobs” superimposed over the image.

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Pop business for the intelligent reader. A publication from Medium.

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