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The apparel giant has two big advantages over its digital fitness rivals: a massive product catalog and access to the world’s best athletes

Photo: Yu Chun Christopher Wong/S3studio/Getty Images

From my first pair of Jordans to my favorite golf shirts, I’ve always worn Nike. While I know the gear doesn’t actually make me a better athlete, it always makes me feel like a better athlete.

Nike has a legion of devout customers just like me: professional and amateur athletes…


Although its name is synonymous with expensive workout equipment, Peloton’s real future lies in apps and on-demand classes

Photo: Roberto Machado Noa/Getty Images

When you hear the name Peloton, you probably think of a bike. In particular, you probably think of the company’s iconic stationary bike that streams fitness classes. Peloton’s physical products (which, besides the bike, includes a treadmill, yoga accessories, and a heart rate monitor) have been the primary focus of…


Zoom has led the app store charts for more consecutive days than Fortnite, TikTok, Snapchat, or Angry Birds

Some apps about corona are seen on an iPhone amid the coronavirus outbreak on April 12, 2020 in Veghel, Netherlands. Photo: Joris Verwijst/BSR Agency/Getty Images

On April 1, Zoom CEO Eric Yuan wrote a blog post that included a stat that would seem perfectly appropriate for an April Fool’s announcement given how unbelievable it seemed. But in this case, he was totally serious. Yuan wrote, “Last year, the maximum number of daily meeting participants, both…


Illustrations: Eduardo Palma

Inside the surreal and lucrative two-sided marketplace of mediocre famous people

“Who’s the most famous person on the planet?” asks Steven Galanis. “Someone we would want to book?”

It’s a bitterly cold January evening in Chicago, and we’re huddled at a whiteboard inside the nearly empty headquarters of Galanis’ company, Cameo, a fast-growing startup that peddles personalized celebrity videos.

“Uh, Leonardo…

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