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Steve Luke had plenty to smile about. Cloudburst Brewing, the tiny craft brewery he founded two years earlier in Seattle, had just won a bronze medal at the 2018 Great American Beer Festival in Denver. It was recognition on craft beer’s biggest stage — basically the Oscars of beer — but Luke, a lanky brewing virtuoso with a shoulder-length mane and a righteous beard, wasn’t content to bask. As the cameras clicked, he unbuttoned his plaid shirt to reveal another shirt beneath it that read in big, red block letters, “FUCK A-B INBEV.”
There was a quick chuckle in the…