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Pop business for the intelligent reader. A publication from Medium.

Black Friday

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A person holds their credit card while online shopping on their laptop.
A person holds their credit card while online shopping on their laptop.
Photo: Klaus Vedfelt/Getty Images

With e-commerce booming throughout the pandemic, Black Friday is looking more like a two-month-long Cyber Monday. Retailers pivoting to digital have stretched the dates of holiday sales now that they don’t have to worry about literal stampedes of shoppers the day after Thanksgiving. But not only is pandemic holiday shopping looking increasingly online, it’s also looking surprisingly healthy: Deloitte projects that retail sales might actually rise this holiday.

One reason for that bump may be the ease with which even Luddites can shop the digital sales popping up all over online marketplaces, brand websites, and even social media. Writer


Welcome to Buy/Sell/Hold, Marker’s weekly newsletter that’s 100% business intelligence and 0% investment advice. Each week, our writers Steve LeVine and Rob Walker make sense of the most important developments in business right now — and give them a Buy for clever moves or positive trends, a Sell for mistakes or missed opportunities, or a Hold if they’re noteworthy but too early to call.

🦃 In the Pandemic, Everyday is Black Friday 🦃

The Buy/Sell/Hold Analysis

Black Friday has been a cringe-y spectacle for years. But the annual day-after-Thanksgiving ritual of bargain-crazed consumers lining up for hours to jostle (and sometimes physically battle) each other over holiday gifts served…


Off Brand

A new startup is working with department stores to give them a ‘third wave’ retail boost

Illustration: Tom Guilmard

Even with Black Friday looming, there’s not a lot of holiday thrill emanating from the traditional retail sector these days. The liquidation of Barneys is just the latest plot point in what’s become a very familiar story: department stores and big-box chains suffer as shoppers (especially younger ones) do more and more of their buying online. We’re deep into the age of e-commerce now, and the shopping excitement all seems to be digital.

And yet… surely it’s too soon to write off physical retail completely. Online sales still account for only about 10% of retail transactions. …

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Pop business for the intelligent reader. A publication from Medium.

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